B2C Writing (Services) – A Sample by Eloise Väisänen

Aim: Boost dog and cat boarding bookings for a client’s pet vacation service
Medium: Online blog page copy

Blog articles are condensed to protect clients’ identity.

Sample Blog Article #1 – What Is It With Dogs and Water?

Dogs staying at [Company Name] pet resort are in for a special treat with our purpose-built Water Fun Park. Pooches can enjoy their favourite water games whilst cooling off at the same time. [Book your pooch in to the park here].

?It’s true that a lot of dogs enjoy water. Many, such as the Barbet and Poodle, are bred for work in water. They would, for example, be used by mariners to retrieve items lost in the water or to pass messages between vessels. This breeding plays a part in why some dogs love water – they’ve simply been made that way! Another theory floated by this article [Link here] by Live Science is that dogs are introduced to water play from an early age, so quickly associate water with fun.

We’ve designed our Water Fun Park with pooch play in mind. We’ve already seen first-hand how much our canine companions love it and can’t wait to welcome your pooch too.

Sample Blog Article #2 – Why Do Cats Think They’re Royalty?

We all know THAT cat.

?The cat who thinks they’re sovereign over all and you, dear human, exist only to cater to their whims.

It’s a good thing, then, that our team of trained animal-loving carers like nothing more than doting on your feline ruler. But, why exactly do cats think they’re royalty?

The roots lie in science, according to this article [Link here] by Scientific American. The theory is that, far from thinking they’re royalty, cats are just more sensitive to their environment than, for example, dogs.

Whilst it may seem that they’re being self-important and superior by a dirty litter box, for example, it’s really just because it’s ingrained in them to hide their faeces. Since a dirty litter box can make them feel vulnerable to predators, they’ll usually opt not to use it until it’s been cleaned.

At [Company Name], we understand your cats need to feel safe and secure and care for them as if they’re our own and ensure they have happy days and happy stays with us.